About Us

1944

Eddie Kell at the age of 8 develops a passion for rabbits, in particular the Dutch breed.

1966

Eddie and Pauline Kell started their business with just 12 hens. Offering fresh eggs for the local villages of Browney, Meadowfield and Brandon. The business proves popular and gradually hen numbers increase year on year.

1971

As the business grew, so did the hens, now with an average of over 6,000 hens producing eggs for the local villages as well as shops and catering businesses. Alongside this they had a wholesale fruit and vegetable business supplying shops, takeaways and even the prisons in County Durham with fresh produce. Growth also meant we now had  two shops retailing in the area. Along with the growth the business now trades as ‘Eggy Shell’.

1990

We started to retail from our Browney store with a small range of animal feeds

2009

Sean (son of Eddie & Pauline) takes over the reigns after a decade working in retail himself.  The business is rebranded as ‘The Feed Warehouse’ along with a new logo to match.

2013

With a constant growth in business and simply outgrowing our storage at the Browney store, we decide to purchase Store No.2 at Consett! This was a former car showroom and repair garage with a large yard for artic access to help us buy bigger and better.

2015

We update our logo to bring a bit more of our company colours into it. The logo is both Copyrighted and Trademarked for futureproofing.

2016

We introduce our own range of feeds for Equine, Dog, Cat, Ferret and Wild Bird.

2018

We introduce our Eggy-Shell Layers Pellets in homage to our roots.

2019

We join partnership with Pedro Pet Foods Ireland, securing we become the exclusive area stockist

2023

We become the first business to introduce a Banana flavour equine chaff in the UK.